“Our task is to read things that are not yet on the page.” —Steve Jobs
I just finished reading the Steve Jobs biography, and it didn’t quite end the way I expected it to. But as the author, Walter Isaacson explained, it only made sense that the last chapter would be largely written in Jobs’s own voice. That’s the way he was. The quote above is from that penultimate section of the book.
I believe what’s coming (not yet written on the page) is a major backlash against Apple as a corporation. Following the monumental campaign to stop SOPA and PIPA (as well as other recent victories, such as the Keystone Pipeline), I believe one of the next major popular movements will be to reform Apple as a company and the abuses to human rights it has allowed (and is allowing) to go on in its factories in China.
And, the fact is, many of us who use Apple products are also people who care deeply about the environment — and Apple’s record on that is not spotless. We also care deeply about human rights, and this is where we’ll stand up to the company that we cherish because of the “amazing” products it produces that we use every day. We’ll keep buying those products, but we’ll demand change from Apple. We’ll demand that they do better, because they can do better. They can certainly afford to do better. So they must do better.
Start by signing this petition to tell Apple CEO Tim Cook to do more to protect workers in Chinese factories.
(*It’s interesting to note that Cook is challenging the veracity of these stories, but it only makes one wonder if Steve Jobs’s “reality distortion field” is simply still in effect.)