The Language of Participatory Church: Frictionless Sharing
Introduced in September 2011 by Facebook to its 800 million users worldwide, the idea of frictionless sharing is to make sharing — what you’re reading, watching (TV, movies, or online videos), or listening to (via Spotify, for example) — automatic and effortless. Facebook wants to be the king of social sharing, because it’s a smart business decision — as user growth slows, sharing will continue to increase (at least doubling every year, according to Zuckerberg’s Law), especially if Facebook continues to make it easier and easier for its existing users to do so.
One of the interesting byproducts of this new innovation is that old news stories are becoming fresh fodder for online readers. As the Poynter Institute’s Jeff Sonderman astutely points out, “Sometimes a good story is just a good story, as long as it is new to you.”
I’m tempted to say something clever/deep here about the Gospel being the “old, old story,” but I’ll refrain. (If you want to share something in the comments, go for it!)
Instead, I’ll just suggest that it would also be a smart decision for our religious/faith communities to promote “frictionless sharing,” encouraging participation from the whole community — in storytelling, in worship, in decision-making, etc.
What do you think about frictionless sharing and religious/faith communities? What needs to happen to reduce/remove the friction? What others areas of church/community life could benefit from some friction reduction?